If it ain't cheap, it ain't crap.
At least that's the perception people get when looking at a product or service in their marketplace.
Unless, of course, you're a peasant who scours the WSO section of the Whiner Forum looking for a solution to a problem you have in your business.
I want you to think on that for a moment.
It's arguably more important than you realise.
You see, price shoppers have two problems.
First: There's hardly anything in this world which someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are this person's prey. When you pay too much, you lose a little money, that's all.
But when you pay too little, you can lose a lot more if the thing you bought was incapable of doing the job it was supposed to do.
Second: When you shop on price, not only does this affect your own business - because you end up with a shoddy product that wastes a whole lot more than your money - it can also affect your mindset. Believing that people aren't willing to pay top dollar for information. If you won't - and you want to create and sell information products yourself someday - this will most likely be a barrier when you choose who you sell to, and how you sell to them.
Think about your intentions.
Do you shop on price?
Are you targeting price shoppers when you look for traffic?
Do you think it's harder to sell higher priced, higher quality products, than it is to sell lower priced, lower quality ones?
Your answers will dictate how you not only make money, but also the people you're spending most of your time dealing with.
It's not that people aren't willing to buy more expensive products; it's simply a matter of targeting the people you are trying to sell those products to.
For instance: I myself won't touch anything low priced. There are exceptions for sure, but they are very rare.
I will always look for the higher priced product. Not because I want to pay more, it's just that I want to get more bang for my buck.
I can't have both.
You can't either.
You pay less and surely you'll end up paying more in the long run, either with your time, or frustrations.
When you pay more; you end up paying less in the long run, and save yourself a lot of headaches, frustrations and precious time that you'll never get back.
This has a knock on affect too.
Besides, wouldn't it be a smarter business model to promote (affiliate or your own) products that save your audience all those headaches?
Here's the real secret to doing well in the info business:
Do ONLY what you would have others do to you.
Here's a couple of examples of how this works:
- When you write an email to your list, is it an email YOU would want to get inside YOUR cluttered inbox?
- When you promote a product, is it a product you would have no hesitation selling to your own Mother, Father, Brother, Sister?
- When you communicate, is it you, or the person you think others want you to be?
Need I say more?